Using Cerulean you can send a message to a topic in your Service Bus account.
When sending a message, you can define basic properties on a message like message body and set
message's time-to-live property.
You can also set the advanced properties on a message like message id, content type, correlation id,
label, partition key, session id etc. You can also set a delivery time for a message in case you wish
to defer the availability of a message in a queue (scheduled enqueue time).
Apart from that you can also set custom properties on a message. Custom properties are a set of
key/value pairs defined on a message.