Coimbatore, India – November 12th, 2020 – Kovai.co – a premier enterprise software and B2B SaaS product company based out of Coimbatore, India and London, UK,
today announced its acquisition of Cerebrata, a privately-held SaaS product company based out of Udaipur, Rajasthan,
for an undisclosed financial deal.
Cerebrata's product - Cerulean to be a complementary product for Kovai.co's Serverless360 – a platform that helps
to manage and monitor Azure Serverless components. Cerebrata, specializing in developing productivity tools to
manage Microsoft Azure resources, is Kovai.co's first acquisition to accelerate growth in providing the world's
leading application to manage and monitor Microsoft BizTalk and Azure Serverless environments.
With the M&A, "Serverless360 is designed to help teams manage their production systems deployed in Microsoft Azure
efficiently, whereas 'Cerulean' is intended to help individual developers/IT pros to manage their Microsoft Azure
"Due to the complementary nature of both the products, Kovai.co sees a huge potential for cross-selling opportunities
between the customer base. We are expecting an additional 15-20% top-line revenue growth for Kovai.co through Cerebrata
acquisition," said Saravana Kumar, Founder & CEO of Kovai.co, during this 100% cash deal announcement.
He further iterated the fact that "Cerebrata's Cerulean is a low barrier entry product into an organization. This
further opens an opportunity to showcase the value of Serverless360 for larger teams and cross-sell."
The Coimbatore-based company believes this M&A will bring them a few steps closer to meeting their vision of making
Coimbatore - the next prime location in India for SaaS services. Kovai.co, with nearly 1200 enterprise customers
globally, gets 250+ new clientele and potential expansions across key markets. Currently, major companies like
BBC, BUPA, ATS, Mediterranean Shipping Company, Columbia Sportswear Company etc., use Kovai.co's products to manage
and monitor their Azure environments.
"Both Kovai and Cerebrata are obsessed about customer success and happiness; that this deal is expected to bring.
"Since both the products are complementary rather than competing, thereby helping different personas (developers/IT pro
vs. Team/Support), existing clients of both the products will get benefitted," said Gaurav Mantri, Founder & Head of
Technology, Cerebrata Software.
Cerebrata will augment Kovai.co's product offerings and expertise in Microsoft Azure monitoring and management
capabilities - improving operational efficiency, platform adoption, and competitive advantage. Serverless360 allows
customers to group their Microsoft Azure Resources and assets into logical solutions in a single portal, which
helps enterprises to support its business applications and processes better. It is one of the central elements
in the enterprise adoption of Serverless solutions.
Kovai.co has acquired all the assets, IP, and team; however, the Cerebrata brand will remain independent for some
time due to its historical brand value.
Kovai.co is a premier enterprise software company offering multiple products at scale both in the enterprise arena and
in the B2B SaaS space. Based out of Coimbatore, India and London, UK, Kovai.co is a technology partner of choice for
many of the world's leading enterprises to manage and monitor their Microsoft BizTalk and Azure Serverless environments.
Kovai.co's product team consists of thinkers and innovators who are re-defining the way robust Enterprise Software and
SaaS products are built.
Cerebrata provides leading productivity tools to manage Microsoft Azure resources for developers. Cerebrata's goal is to
build powerful productivity apps for the serious Microsoft Azure professional. Cerebrata was founded in 2007 by
Gaurav Mantri, based out of Udaipur, Rajasthan, and later acquired by Red Gate in 2011. Cerebrata was acquired back by
Gaurav Mantri in April 2016. Cerebrata's association with Microsoft Azure started in 2008 when it was announced in beta.
Since then, Cerebrata has developed multiple products allowing developers to easily manage, govern, and optimize their
Microsoft Azure environments.